This Privacy Policy explains how GEMS Live LLC ("GEMS Live", "we", "us", or "our") collects, uses, shares, and protects personal information when you use our website at https://gemslive.tv and our mobile applications for iOS and Android, together with related services (the "Platform"). It also describes the choices and rights you have regarding your information. GEMS Live is the controller of the personal information described here. Our internal administrative tools are used only by authorized personnel to operate the Platform and are not a consumer-facing service. This Policy is incorporated into our Terms of Service. By using the Platform, you acknowledge the practices described in this Policy.

1. Information We Collect

Information you provide to us:

Account information, such as your username, email, password, and profile details;
Age and identity verification information, including date of birth and, where required for creator payouts or fraud prevention, identity documents you submit through our verification partners (KYC);
Payment information, which is processed by our third-party payment partners; we do not store full card or bank numbers;
Content you create, such as streams, posts, comments, photos, and other uploads;
Messages you send to other users and communications you send to our support team.

Information we collect automatically:

Device and technical data, such as device type, operating system, app version, identifiers, and network information;
Usage and log data, such as the features you use, pages and streams you view, actions you take, and timestamps;
Approximate location derived from your IP address for security, fraud prevention, and regional compliance;
Cookies and similar technologies, as described in Section 4.

Camera, microphone, and other device permissions. With your consent, we access your camera and microphone to enable livestreaming and face-to-face gameplay, and we may access your photo library for uploads and notifications for alerts. You control these permissions in your device settings and can revoke them at any time; some features will not work without them. If you enable biometric login (Face ID or fingerprint), that biometric data stays on your device and is never transmitted to or stored by us.

2. How We Use Your Information

We use the information we collect to:

Operate, maintain, and secure the Platform and provide its features;
Process virtual token purchases, gifting, creator earnings, and payouts, and perform identity verification and fraud prevention;
Enable livestreaming, gameplay, messaging, and social features;
Moderate content and enforce our Terms and Community Guidelines to keep the Platform safe;
Communicate with you about your account, security, transactions, and (where permitted) marketing;
Analyze usage to troubleshoot, improve the Platform, and develop new features;
Comply with legal obligations and enforce our rights.

3. AI Features & Content

The Platform uses artificial intelligence to generate content, power certain AI-driven accounts and personas, and support moderation. AI-generated content is provided for entertainment and engagement, and we do not guarantee its accuracy. Automated systems, sometimes combined with human review, may be used for safety, moderation, and compliance. You should use your own judgment when interacting with AI features.

4. Cookies & Tracking Technologies

We and our service providers use cookies, SDKs, local storage, and similar technologies to keep you logged in, remember preferences, secure the Platform, and understand how it is used. You can control cookies through your browser settings and manage mobile identifiers through your device settings. We do not use your information for cross-context behavioral or targeted advertising, and we honor recognized opt-out preference signals where required by law.

5. How We Share Information

We do not sell your personal information. We share information only in these circumstances:

Service providers who act on our behalf, such as cloud hosting, live-video and streaming providers, payment processors, identity-verification (KYC) providers, email and notification providers, and analytics providers. They are permitted to use your information only to provide services to us;
Other users, where you choose to share it, such as your public profile, streams, gameplay, and messages you send;
Legal and safety purposes, when we believe disclosure is necessary to comply with law or legal process, enforce our Terms, prevent fraud or abuse, or protect the rights, property, or safety of our users, the public, or us;
Business transfers, in connection with a merger, acquisition, financing, or sale of assets, subject to this Policy.

6. Wallet, Tokens & Financial Data

We collect and maintain records related to your use of virtual tokens (Emeralds and Rubies), including transaction logs, conversion and redemption records, gifting activity, and creator payout and verification records. This information is used to operate the token economy, process payouts, detect fraud, and meet legal and tax obligations. Access is limited to authorized personnel, and financial records may be retained as required by law.

7. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information:

Access and know what personal information we hold about you;
Correct inaccurate personal information;
Delete your personal information, subject to legal exceptions;
Data portability, to receive your information in a portable format;
Opt out of marketing communications at any time;
Opt out of any sale or sharing of personal information and of targeted advertising (note: we do not sell or share for targeted advertising);
Limit the use of sensitive personal information to what is necessary to provide the Platform.

U.S. state rights. Residents of California, Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws have rights as described above, including non-discrimination for exercising them. Some states allow you to appeal a decision about your request. To exercise any right, email privacy@gemslive.tv; we will verify your request and respond within the time required by applicable law. You may use an authorized agent where permitted.

8. Your Choices

Marketing: unsubscribe using the link in any marketing email or by contacting us;
Push notifications: turn these on or off in your device settings;
Camera, microphone, photos, and location: manage these permissions in your device settings;
Cookies: manage these in your browser or device settings.

9. Data Retention

We keep personal information for as long as needed to provide the Platform and for legitimate business and legal purposes. In general, account data is retained while your account is active and for up to seven (7) years after deactivation to meet legal, tax, and audit obligations; financial and compliance records are retained for at least seven (7) years; and user or AI-generated content is retained according to our content-retention practices. When information is no longer needed, we securely delete or anonymize it, except where the law requires longer retention.

10. Security

We use industry-standard measures designed to protect your information, including encryption in transit (TLS), access controls, and monitoring. Access to personal information is limited to authorized personnel bound by confidentiality obligations. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If a data breach affects your information, we will notify you and regulators as required by law.

11. Children’s Privacy

The Platform is intended for users who are at least 18 years old and is not directed to children. We do not knowingly collect personal information from anyone under 18. If we learn that we have collected information from a person under 18, we will delete it. If you believe a minor has provided us information, contact us at privacy@gemslive.tv.

12. International Data Transfers

We are based in the United States and process personal information there. If you access the Platform from outside the United States, your information may be transferred to, stored in, and processed in the United States and other countries, which may have different data-protection laws. Where required, we use appropriate safeguards, such as standard contractual clauses, for international transfers. By using the Platform, you understand that your information will be processed as described in this Policy.

13. Admin & Internal Access

Access to Platform data by our personnel is permission-based and granted only for operating the Platform, providing support, preventing fraud, and meeting legal obligations. Access is subject to controls and monitoring, and access events are logged to support security and accountability. Use of AI features is overseen by designated personnel for compliance with this Policy and applicable law.

14. Changes to This Policy

We may update this Policy from time to time. If we make material changes, we will post the updated Policy on the Platform and, where appropriate, notify you by email. Changes are effective when posted or as otherwise stated. Your continued use of the Platform after changes take effect means you accept the updated Policy.

15. Contact Us

If you have questions about this Policy or your personal information, contact our privacy team at privacy@gemslive.tv, or write to: GEMS Live LLC, Attn: Privacy, 3800 Camp Creek Pkwy, Building 1400, Ste 116B #471, Atlanta, GA 30331. Website: https://gemslive.tv

GEMS Live Privacy Policy